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Welcome to Wach Marketing Inc. We are a full service marketing agency based in Charlotte, NC capable of handling all advertising efforts for small to medium size businesses. Founded in 2007, Wach continues to provide its clients with unique marketing strategies to our ever-changing world of advertising.


Is Radio is Still a Powerful Medium?

By on December 9, 2014

At Wach Marketing, our experience with radio advertising has been positive. There is a lot of talk out there regarding the validity of radio advertising in today’s advertising landscape so we decided to take a look at recent radio statistics provided by Nielsen. Take a look at a few of the facts below and decide for yourself:

    • 59% of US music listeners listen to traditional or online radio
    • 36% of US connected car owners stream audio every time they are in the vehicle
    • 28% of Americans ages 18-34 who listen to network radio do so primarily at home
    • 52% of Americans ages 18-34 who listen to network radio are employed full time, compared to 22% for part time
    • 68.4% of Americans ages 18-34 who listen to network radio are college graduates
    • 70.8% of Americans ages 18-34 who listen to network radio have annual household incomes over $75,000
    • 70% of Americans ages 18-34, or 51.1M people, listen to network radio each week
    • 181M Americans ages 12 and older listen to network radio each week
    • Radio ads drive 5.8% of US retail sales
    • US millennials who listen to the radio do so for an average of 11.5 per week


It is important to consult with a marketing professional to see if a radio campaign is the right fit for your business. Contact Wach Marketing Inc. if you are interested in a free consultation to find out if radio is a good choice to promote your business.

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